This year’s festive shopping fever not only promises record-breaking sales numbers but also creates additional challenges to entrepreneurs. Online shops featuring Christmas attributes, oncoming “Black Friday” sales, together with quarantine restrictions placed in the country will, without a doubt, encourage the growth of e-commerce shopper flow. Since businesses’ interest in e-commerce fulfilment services offered by Venipak – a global shipment and logistics company – increased almost twice during the last year’s festive period, an even larger number of orders is predicted this year.
This year’s shopping holidays promoting a shopping fever from November till January and “Black Friday” sales will encourage a part of small or medium-sized e-commerce business representatives to re-assess the advantages and the benefits of logistics solutions currently offered in the market. Considering the new logistics needs of small and medium-sized businesses, the e-commerce fulfillment service, which has been established in the Lithuanian market for three years now, might be especially relevant to e-commerce beginners who often do not have sufficient resources to take care of storage, selection, and packaging of the goods, as well as the delivery of the shipments.
“Currently raging pandemic will pose a number of challenges to e-commerce entrepreneurs during the holidays this year more than ever. The majority of our clients were prompted to transfer their business online during the first quarantine. Focus on preserving the business rather than bothering with logistics subtleties remains true even today. Therefore, it is only natural that our clients are continuously seeking for solutions to reduce the costs and avoid e-commerce-related issues: assembly, marking of sets of goods, gift packaging, printing of flyers, invoices, and instruction manuals,” – says Justas Šablinskas, General Manager at Venipak, globally-operating company that offers shipment delivery services and logistics solutions to business clients.
According to J. Šablinskas, e-commerce fulfillment helps new and expanding businesses save costs and time – a new client can be integrated into the system in one-two business days. Also an automatic exchange of order details between the business performing the sales, the buyer, and the e-commerce fulfillment supplier is dealt with immediately. Clients using the service are not restricted by one sales channel only – after entering the orders into the system, they can integrate personal or other online shops where they are planning to carry out sales and orders. Clients can select both local online shops operating in the Lithuanian market, and popular global portals such as Ebay and Amazon.
E-commerce growth predictions are fortified by this year’s tendencies – pandemic-triggered fast-growing global interest in online shopping exceeded last year’s holiday records in May. Although retail trade online shops see over 15 billion visits a month on average, the numbers traditionally shot up by almost a third during last Christmas. Over the course of the pandemic, user visits to e-shops increased up to 21 billion times a month, and the numbers are continuously growing.
Meanwhile, the increasing need for e-commerce services in Lithuania has been noticed by estimating the numbers of Venipak e-commerce fulfillment orders – after the first quarantine was announced in the country, the number of shipments increased more than twice. The scopes of shipments remain the same to date, thus the company is likely to reach new records during the holiday period.
“The situation in the country is changing every day, so when the online shopping fever starts, e-commerce businesses can expect to break order records daily. In terms of our job, we are joking that we are preparing for a combat-like situation – in order to make the job of the businesses easier during this stressful period, we are already increasing staff shifts, have enlarged our warehouse twice and doubled the number of packaging zones. We have tripled the number of ramps, we have also made it possible to submit orders at a later time, and we have anticipated a possibility to realize order admissions and packaging on Saturdays, and order deliveries on Mondays,” – says Justas Šablinskas.
E-commerce fulfilment is aimed at e-commerce businesses which, given their fast-growing activity, usually cannot keep up with order execution logistics necessary for an effective development of business. In consideration of clients’ needs, Venipak will continue improving their services and helping the businesses reach their business goals and access even wider market possibilities.
More information on e-commerce fulfillment is available on Venipak website.
Founded in 2004, globally-operating company Venipak offers shipment delivery services and effective logistics solutions to business clients. As an innovative company constantly investing in system modernization, this is currently the only shipment service in Lithuania to offer e-commerce fulfilment services to e-commerce businesses. In order to ensure wider client accessibility, the company is increasingly expanding its shipment pick-up network – by the end of 2020 Venipak’s clients will be able to pick up their shipments in 396 pick-up points in Lithuania (500 pick-up points in total in the Baltic countries). The company generating the annual income of under 40M EUR is currently based in the Baltic countries, Poland, Germany, the USA, and China.